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Sports Management and Curriculum Design in Physical Education

Sports Management and Curriculum Design in Physical Education
Sports Management and Curriculum Design in Physical Education
Product Code : 978-81-7524-887-8
Brand Name : Khel Sahitya Kendra
Product Specifications
  • Publication Type
  • Book
  • Books Type
  • College Books
Product Description
These days, the sports pages are dominated at times by
the business side of the playing field. Players, owners, local
elected officials, and fans all seem at odds. This is a confusing
state of affairs since Americans appear to have a nearly
insatiable demand for sports and there appears to be more
than enough money to go around. This book aims to clear up
this messy topic by applying a dose of economic thinking to
the business of sports.
The more I saw economics applied to team sports (and
applied it myself), the better my understanding of the relationship
between the sports business and outcomes on the
field became. Sports truly are business, and off-field economic
decisions determine on-field outcomes. An essential insight
from the basics of demand is that all the money in sports comes
from fans (except for part of the subsidies that go to owners).
Turning to supply, profit-oriented owners assess the revenue
potential in their market and determine the quality of their
Sometimes this means that teams will not be contenders,
despite being economically viable. Market power, exercised
through leagues, makes the sports world go round. Team
location, expansion, TV contract negotiations, and the relationship
between owners and players all must be understood
from the perspective of owners attempting to exercise and
extend their market power over sports. All of these insights
are just as apparent in college sports, once we remember that
the National Collegiate Athletic Association (NCAA) is the
avenue to market power, such as it is, for college athletic departments.
My friends and family continually bemoan
boneheaded owners who don't seem to want to win. My
noneconomist colleagues chastise college athletic directors
who just won't go out and get the coach who will put the
football team in the top 25. If you've ever echoed these sentiments
and thrown your hands in the air because you just don't
understand it all, you're the reason I wrote this book.


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